HAWAI'I CAPSULE

This ongoing seasonal capsule is designed exclusively for TravisMathew’s Hawai‘i retail locations. I spearhead all graphic design for the collection, developing location-specific artwork and storytelling that reflects the local culture while remaining aligned with brand DNA. Each season is created in close collaboration with the retail team to ensure the assortment resonates with the Hawai‘i customer and supports in-store merchandising needs.