PELOTON X TM

TravisMathew Women's was approached by Peloton to develop a limited SS25 collaboration focused on versatile performance and lifestyle product. I led the full design direction for the capsule, including concept development, merchandising strategy, silhouette direction, color story, and print design. All custom prints were designed by me specifically for the collaboration, aligning Peloton’s energetic brand identity with TravisMathew’s product and visual language. The result was a cohesive, commercially viable collection that balanced performance functionality with elevated, everyday wearability.